We’ve all been there. We’ve poured over red carpet style and wondered where we can get a dress like that, we’ve noted a top on our street style heroine and yearned to get the look, and yes, we’ve sighted out-there designer shoes and dreamed of finding a pair just like them all season long, and all, at a price that suits.
Hankering after a dress, top, pair of shoes – whatever the desired object – and not having the first clue about how to get hold of it is one of life’s annoyances. Enter Snap Fashion, a sartorial search engine that uses images to search for matches, saving time, money, and eliminating the frustration of having to trawl for hours, days, even, shopping online.
Invented and developed by 25-year old computer science graduate, Jenny Griffiths, one of only two girls in her class of 30 at the University of Bristol, Snap Fashion was born out of her own sartorial frustrations. “I was tired of shopping on a student budget,” says Griffiths, Founder of Snap Fashion. “I love admiring looks in magazines, on the catwalks and those that other women put together, but when it came to sourcing the items that I liked – let alone, those that were within my price range – I struggled, and so, using technology to search via images, seemed like the most obvious thing to do.”
The process is a simple one: take out phone, launch the free Snap Fashion application, select the product type that you want to search, and then snap it. The item is then searched for on Snap Fashion’s extensive list of affiliates via cut, colour, and style, and the results are delivered straight back to you in tabs, and within seconds. Users can browse all, save favourites to buy later, or click through directly to the retailer’s website to buy now, a rewarding shopping experience all in a few quick clicks.
The net is cast wide courtesy of Snap Fashion’s vast database, which currently counts more than 150 major retailers. It’s a catalogue that boasts high street giants including Topshop, Gap, Jigsaw, Jaeger, Uniqlo, Warehouse, L K Bennett, French Connection, Reiss, Monsoon, and Kurt Geiger, in addition to etailers such as NET-A-PORTER, ASOS, Mywardrobe.com, Stylebop.com and Farfetch.com, and a host of department stores such as Harrods, Selfridges, Liberty and House of Fraser.
Not just a shopping tool, there are other tricks to Snap Fashion too, such as sharing choices and purchases with friends and the ability to create tailor-made personal Wishlists and public, sharable, Giftlists.
Snap Fashion – the modern girl’s answer to how to shop now.