What is Snap Fashion?

Snap Fashion screenshots

Snap Fashion lets you search and shop for an item of clothing or a pair of shoes from a photo

Take a photo of something you love and we’ll find you similar things from over hundreds of thousands items available on the UK high-street and online. Snap Fashion is available on your mobile phone or on the web

Snap ColourPop lets you take inspiration from anywhere. Snap a colour that catches your eye and we’ll scour the high-street to find you everything in that shade.

How does it work?

1. See it

Find yourself admiring an outfit on your style icon, favourite fashion blog, or simply in your Facebook feed?

Snap Fashion uses photos of your fashion inspiration to find you something similar, solving the common complaint of outfit envy and the bothersome task of tracking down what you want to buy.

2. Snap it

Take a picture of the item you love with Snap Fashion’s mobile app, or search from any photo you come across online using our Snap It button- be it a blog, magazine, social network, or online retailer - to shop from the items that inspire your style.

3. Buy it

See search results and sift through them by similar shape or colour. You can buy items directly from all of our trusted retailers in just two quick clicks.

Check out Trending Go to Browse

Still not sure how Snap Fashion works? Check out the How to use page or go to FAQ.

The Snap Fashion Catalogue

Spread your shopping search wide with Snap Fashion’s ever-expanding catalogue comprised of hundreds of thousands of products, from over 150 top UK retailers

Snap’s clever visual search technology takes seconds to scan the latest collections from high street giants such as French Connection, Kurt Geiger, New Look, Topshop, Reiss and Uniqlo, a range of e-tailers including Net-A-Porter, boohoo, Farfetch, and The Outnet, as well as a whole host of department stores such as Debenhams, House of Fraser, John Lewis, and Selfridges.

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Our Beliefs

Snap Fashion believe that women create their own styles, select their own looks and shop their wardrobes, based on the things they see and like. It seemed obvious to us that if people are shopping in the real world using their eyes, we should really be shopping online using pictures. We want to put the fun back into online shopping, making it fast, fulfilling, and the best way of discovering new brands.

Fashion is a really personal thing and it’s sometimes really hard to describe what it is that draws you towards your favourite items… Searching using pictures seemed like the obvious thing to do, and I’m proud to say that we were the first people to do it.

Jenny Griffiths, CEO of Snap Fashion

The story behind Snap

Invented and developed by 26-year old computer science graduate Jenny Griffiths, Snap Fashion is the brainchild of a very geek-chic CEO.

It’s the end-result of some clever techy tricks combined with the everyday, and every-girl dilemmas of trying to find the pieces you have in mind, and at the prices you can afford.


  • h.Club 100
    Creative Entrepreneur of the Year 2013' in the Hospital Club's h.100 Awards, by the British Council and The Guardian
  • Cisco
    Winner of the 'Cisco British Innovation Gateway Awards 2012'
  • Decoded Fashion London
    Winner of the 'Decoded Fashion London 2012'
  • Tech City
    Winner of the 'Tech City Launchpad Competition 2011'


  • "It's so good you're probably
    downloading it as we speak"

  • "Snap Fashion will change the way we shop"

  • "A glimpse of online shopping's future"

  • "The first of its kind"

  • "An end to sales hell"

  • "Genius!"

See what the world has been saying about Snap Fashion...

Full press list

The Snap "Press kit"

For Snap Fashion's assets (logo, pictures, app screenshots) please contact us on press@snapfashion


Meet the Snap people

The Snap Fashion team is a rather funny mix of techy geniuses and fashion followers; but we think that’s what makes us different.

We’ve got everyone in one room working on how we can make online shopping even more fun, easy, and hassle-free. We spend our time brainstorming crazy ideas and turning them into consumer products together, which is how we invented the most advanced and user-friendly visual search service for fashion.

Do you want to be part of Snap Fashion? We’re looking to build our team so come see what job openings we currently have and don’t hesitate to get in touch.