What is Snap Fashion?

Snap Fashion lets you search and shop for an item of clothing or a pair of shoes from a photo

Take a photo of something you love and we’ll find you similar things from over 300,000 items available on the UK high-street and online. Snap Fashion is available on your mobile phone or on the web

Snap ColourPop lets you take inspiration from anywhere. Take a Snap of a colour that catches your eye and we’ll scour the high-street to find you everything in that shade.

How does it work?

1. See it

Find yourself admiring an outfit on your style icon, favourite fashion blog, or simply in your Facebook feed? Snap Fashion uses photos of your fashion inspiration to find you something similar, solving the common complaint of outfit envy and the bothersome task of tracking down what you want to buy.

2. Snap it

Take a picture of the item you love with Snap Fashion’s mobile app, or search from any photo you come across online using our Snap It button- be it a blog, magazine, social network, or online retailer - to shop from the items that inspire your style.

Snap now

3. Buy it

See search results and sift through them by similar shape or colour. You can buy items directly from all of our trusted retailers in just two quick clicks.

Need some inspiration?

Still not sure how Snap Fashion works? Check out the How to use page or go to FAQ.

The Snap Fashion Catalogue

Spread your shopping search wide with Snap Fashion’s ever-expanding catalogue comprised of hundreds of thousands of products, from over 150 top UK retailers

Snap’s clever visual search technology takes seconds to scan the latest collections from high street giants such as French Connection, Kurt Geiger, New Look, Topshop, Reiss and Uniqlo, a range of e-tailers including Net-A-Porter, boohoo, Farfetch, and The Outnet, as well as a whole host of department stores such as Debenhams, House of Fraser, John Lewis, and Selfridges.

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Our Beliefs

Snap Fashion believe that women create their own styles, select their own looks and shop their wardrobes, based on the things they see and like. It seemed obvious to us that if people are shopping in the real world using their eyes, we should really be shopping online using pictures. We want to put the fun back into online shopping, making it fast, fulfilling, and the best way of discovering new brands.

“Fashion is a really personal thing and it’s sometimes really hard to describe what it is that draws you towards your favourite items… Searching using pictures seemed like the obvious thing to do, and I’m proud to say that we were the first people to do it.”

Jenny Griffiths, CEO of Snap Fashion

The story behind Snap

Invented and developed by 26-year old computer science graduate Jenny Griffiths, Snap Fashion is the brainchild of a very geek-chic CEO.

It’s the end-result of some clever techy tricks combined with the everyday, and every-girl dilemmas of trying to find the pieces you have in mind, and at the prices you can afford.

AwardsSee full list

  • 'Creative Entrepreneur of the Year 2013'

    British Council & The Guardian, November 2013

    Selected by the British Council, I was one of 5 Creative Entrepreneurs of the Year in the Hospital Club's h.100 Awards. The h.Club100 in association with the Guardian Culture Professionals Network is the Hospital Club’s annual search for the most influential, innovative and interesting people in the creative and media industries

  • Finalist - Entrepreneur of the Year

    Women of the Future Awards, September 2013


  • 23rd Most Influential Woman in UK IT 2013

    Computer Weekly, July 2013

    "The aim of compiling an annual list of the top 25 most influential women in UK IT is to focus on the role of women in IT, recognise the most influential role models and discuss the vital part that female IT leaders will take in making a difference to the future of the UK’s high-tech economy."

  • Winner - Young Guns 5 to Watch

    Young Guns / Growing Business, September 2013

    "Young Guns celebrates the most outstanding crop of young entrepreneurs."

  • Top 3 Startup in Europe

    Tech All Stars, June 2013

    "Tech All Stars invites 12 of the best young European startups to the most prestigious startup events across Europe and gets them connected to top EU funding sources, successful entrepreneurs and other influential individuals."

  • Future 50 Entrepreneur


    "The Future 50 Awards recognise the success of young entrepreneurs aged 20 - 35 who demonstrate entrepreneurial flair and innovation in progressing a responsible business venture."

  • Finalist - Entrepreneur of the Year

    British Young Business Awards, August 2013

    "The British Young Business Awards is the first awards show of it’s kind to recognize the achievements, of Britain’s leading and most exciting young entrepreneurs. The entrepreneurs and businesses are selected from across the country within the different sectors of the small, medium to large size companies."

  • Finalist - Best Digital and Technology

    British Young Business Awards, August 2013

    Winner - Tech City Launchpad Competition 2011

  • Winner - Cisco British Innovation Gateway Awards

    Cisco, September 2012


  • Winner - Decoded Fashion

    Decoded Fashion


  • Winner - Future 50 Competition

    Red Bull and Real Business Magazine, October 2011

    A winner of Red Bull & Real Business magazine's Future 50 competition, identifying Snap Fashion as one of "Britain's most innovative, creative and disruptive young brands".

  • Winner - Tech City Launchpad Competition

    Technology Strategy Board, August 2011

    Received funding from the Technology Strategy Board as part of the Tech City initiative.

  • Finalist - Seedcamp London 2012

    Seedcamp, January 2012

    nap Fashion was a finalist in Mini Seedcamp London 2012. After giving our presentation and participating in mentoring sessions I was invited back for the second day to pitch for investment.

  • Winner - New Enterprise Competition

    University of Bristol, July 2009

    Snap Fashion won Bristol University's annual "New Enterprise" competition, open to staff, alumni, postgraduates and undergraduates.


  • "It's so good you're probably
    downloading it as we speak"

  • "Snap Fashion will change the way we shop"

  • "A glimpse of online shopping's future"

  • "The first of its kind"

  • "An end to sales hell"

  • "Genius!"

See what the world has been saying about Snap Fashion...

See full list

Press kit

Download Snap Fashion's assets (logo, pictures, app screenshots)



Meet the Snap people

The Snap Fashion team is a rather funny mix of techy geniuses and fashion followers; but we think that’s what makes us different.

We’ve got everyone in one room working on how we can make online shopping even more fun, easy, and hassle-free. We spend our time brainstorming crazy ideas and turning them into consumer products together, which is how we invented the most advanced and user-friendly visual search service for fashion.

Interested in being a part of Snap Fashion? We’re looking to build our team so come see what job openings we currently have and don’t hesitate to get in touch.